Every ingredient earned its place.

Builds the collagen your follicles live in

Collagen synthesis + iron absorption. Two of the most common causes of shedding, addressed in one ingredient.

Fuels your follicles at the cellular level

Hair matrix cells are among the fastest-dividing in your body. Niacin converts to NAD⁺ — the energy molecule that keeps them growing.

Shields your follicles from oxidative damage

Metabolically active follicular cells are highly vulnerable to free radical damage. Vitamin E neutralises it before it can disrupt your growth cycle.

Builds keratin and supports hormone balance

B6 metabolises the amino acids your body uses to build keratin, while supporting healthy androgen levels.

Signals your follicles to start growing again

Vitamin D receptors sit inside follicle cells. Without D3, follicles can't re-enter the growth phase. Especially critical postpartum and on GLP-1s.

Feeds the blood supply that feeds your follicles

Without B12, you can't make enough healthy red blood cells. Without red blood cells, your follicles are starved of oxygen.

Powers the cell division behind every new strand

Hair matrix cells are among the fastest dividing in your body. Folate provides the raw material for nucleotide synthesis — no cell division, no growth.

Strengthens the keratin infrastructure of each strand

Biotin is a coenzyme for carboxylase reactions that build fatty acids and amino acids into keratin — the structural protein your hair is made of.

Runs 300+ enzymes including those that build hair

Zinc governs cell division, protein synthesis, and immune function in follicular tissue. Also a natural 5-alpha-reductase inhibitor.

Guards your follicles and supports thyroid function

Selenium powers glutathione peroxidase — your cells' built-in antioxidant defense — and converts T4 to active T3, a thyroid hormone essential for hair cycling.

Keeps insulin in check so androgens don't spike

Insulin resistance drives androgen overproduction — one of the most overlooked triggers of hormonal hair loss. Chromium helps maintain the metabolic balance your follicles depend on.

Fuels the thyroid hormones that regulate hair cycling

Your thyroid controls the metabolic rate of every cell — including follicle cells. Without enough iodine, T3 and T4 levels drop, and hair cycling slows or stops.

Provides the building blocks for follicle-anchoring collagen

Proline is one of the most abundant amino acids in collagen — the scaffold that holds your follicles in place. Without it, structural integrity breaks down.

Unlocks iron and zinc absorption for your follicles

L-Lysine enhances intestinal absorption of iron and zinc — two of the most common deficiencies behind hair shedding. It also cross-links collagen for structural support.

Supplies the sulfur that gives each strand its strength

Methionine converts to cysteine — the sulfur-rich amino acid that forms keratin's disulfide bonds. Hair is roughly 14% cysteine by weight.

Naturally blocks the enzyme behind hormonal thinning

Pumpkin seed oil's phytosterols inhibit 5-alpha-reductase — the enzyme that converts testosterone to follicle-damaging DHT. Clinically shown to increase hair count by 40% over 24 weeks.

Modulates androgens and calms follicular inflammation

Nettle root lignans influence SHBG binding and free androgen levels, while its anti-inflammatory compounds help quiet the cytokines that accelerate follicle miniaturisation.

Delivers fatty acids that protect your scalp ecosystem

Lauric acid — coconut oil's primary fatty acid — has natural antimicrobial properties that support scalp health, while MCTs enhance absorption of fat-soluble vitamins.

Hydrates the tissue bed your follicles grow from

Hyaluronic acid maintains moisture in the dermal papilla and perifollicular matrix — the tissue environment your follicles depend on for nutrient diffusion and signalling.

Delivers procyanidins shown to stimulate follicle cells

Apple-derived procyanidin B-2 has demonstrated the ability to promote hair epithelial cell growth in vitro, while its polyphenols neutralise oxidative stress in follicular tissue.

A potent catechin that protects and activates follicles

EGCG promotes dermal papilla cell proliferation while modulating NF-κB and inflammatory pathways that contribute to follicular miniaturisation.

20x the antioxidant power of vitamin C

Proanthocyanidins from grape seed are among the most potent plant-derived antioxidants. They also strengthen capillary walls, improving blood flow to the follicular bulb.

Calms inflammation and boosts scalp circulation

Rosmarinic acid inhibits complement activation and lipoxygenase activity, while rosemary as a whole has been shown to improve peripheral blood flow to the scalp.

Adapts your stress response and may inhibit DHT

Reishi's triterpenes and polysaccharides modulate the stress response and immune balance. Its ganoderic acids have also shown 5-alpha-reductase inhibition in vitro.

One of nature's most potent singlet oxygen quenchers

Lycopene protects follicular cell membranes and DNA from free radical damage — critical in metabolically active tissue where oxidative stress runs highest.

Strengthens the capillaries that feed your follicles

Bilberry's anthocyanins improve microcirculation and endothelial function, ensuring consistent nutrient delivery to the dermal papilla.

Promotes vasodilation for better follicle blood flow

Hibiscus anthocyanins support nitric oxide production in blood vessel walls, promoting vasodilation and improved oxygen and nutrient delivery to follicles.

6,000x stronger than vitamin C as an antioxidant

Astaxanthin spans cell membranes to protect both lipid and aqueous compartments — making it uniquely effective at shielding follicular cells from oxidative damage.

Restores insulin signalling to calm androgen overproduction

Myo-inositol improves insulin sensitivity and FSH signalling, helping normalise androgen levels — particularly relevant for PCOS-related hair thinning.

Provides the sulfur for keratin's strongest bonds

MSM delivers bioavailable sulfur for keratin's disulfide bonds — the cross-links that give each strand its strength — while supporting collagen and elastin in the follicle bed.