Try Folly for $1. Tap here to sign up and get your code.
Try Folly for $1. Tap here to sign up and get your code.
Try Folly for $1. Tap here to sign up and get your code.
Try Folly for $1. Tap here to sign up and get your code.

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Serious Science. Joyful Ritual.

Most hair vitamins are destroyed by your stomach before they can help. Folly’s Microsphere™ technology delivers 3x more nutrients directly to your follicles.

Start Growing

Microspheres, Macro Results.

Our dual-layer smart delivery protects 30+ ingredients until they reach the small intestine - where absorption is highest.

Traditional gummies expose nutrients to high heat during manufacturing and harsh stomach conditions during digestion. The result? 50–98% of nutrient potency is lost. That means less absorption, less consistency, and less support where it truly matters. Folly was created to change this - with patent-pending encapsulation technology.

Layer 1: Acid Shield Hydrogel Layer

Survives Stomach Acid, Delivers Where It Counts
Bypasses the harsh stomach acid that destroys up to 80% of standard vitamins.

Layer 2: Lipid Nanoparticles Nutrient Core

6× More Actives. 250% Better Absorption.
Stabilized clinical actives targeted released at pH 6.8+ for maximum uptake.

EVIDENCE-BASED RESEARCH

Clinical Trials

Every ingredient in Folly's formula is backed by peer-reviewed clinical studies. Here are just a few of the randomized, double-blind, placebo-controlled trials supporting our formulation.

40%
Hair Count Increase
50+
Published Studies
100%
Natural Ingredients
JAAD PUMPKIN SEED OIL

Efficacy and safety of pumpkin seed oil for androgenetic alopecia in men: A randomized, double-blind, placebo-controlled trial

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PUBMED CENTRAL PUMPKIN SEED OIL

Effect of Pumpkin Seed Oil on Hair Growth in Men with Androgenetic Alopecia

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CLINICALTRIALS.GOV MSM, VITAMINS & ZINC

Clinical Study on the Effect of MSM, Vitamins, and Zinc on Hair Growth and Quality

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VIEW ALL CLINICAL TRIALS

Explore 6 peer-reviewed studies

HEAD-TO-HEAD

Same Problem. Very Different Solutions.

Not all hair supplements are built the same. Here’s what you’re actually getting for your money - compared side by side.

⭐ WINNER
Folly Microencapsulated $55/mo
Nutrafol Standard Capsule $88/mo Standard Gummies Sugarbear · HUM · OLLY ~$25/mo Omi Peptide Gummy $79/mo
Delivery What actually reaches your hair 94%
Dual-layer encapsulation 		58%
No acid protection 		35%
Destroyed by heat & stomach acid 		35%
Same gummy format, same loss
Potency Ingredient concentration
Clinical >1,600 mg actives
Clinical >1,600 mg actives
Low ≤84 mg actives
Medium 510 mg actives
Simplicity Daily routine 1 gummy pack/day 4 capsules/day 1–2 gummies/day 1 gummy pack/day
Taste Product palatability
Great
Neutral
Good
Good
Value Monthly cost $55 $88 ~$25 $79
START GROWING

$55/month vs $88/month competitors

SCIENTIFIC ADVISORY BOARD

Trusted by World-Leading Experts

Dr. Jerry Shapiro, MD

Director of Disorders of the Hair and Scalp, NYU

First dermatologist to devote entire practice to hair study

300+ Publications 4 Textbooks 39 Years

Pioneer of modern hair loss medicine with 39+ years of expertise.

Learn More +

Dr. Jerry Shapiro, MD

Professor, NYU Langone Health

Pioneer of Hair Loss Medicine

Dr. Shapiro is the first dermatologist to devote his entire practice to the study of hair. His career spans over 39 years, and he is presently the Director of Disorders of the Hair and Scalp at New York University in Manhattan. He now has one of the busiest hair practices in the world in New York City with a global clientele.

Unprecedented Academic Output

Published over 300 peer-reviewed scientific articles including in the New England Journal of Medicine, and has published over 40 book chapters on trichologic medicine. He has written 4 textbooks in 5 different languages. He has presented over 600 lectures worldwide on hair disorders and their treatments.

Dr. Kristen Lo Sicco, MD

Associate Professor of Dermatology, NYU Langone Health

Director, NYU Skin & Cancer Unit

215+ Publications 3,000+ Citations

Specializing in hormonal hair loss in women.

Learn More +

Dr. Kristen Lo Sicco, MD

Associate Professor, NYU Langone

Research Focus

A leading academic dermatologist from one of the country's top medical programs, recognized for groundbreaking research in inflammatory and hormonal hair loss in women.

Clinical Leadership

As Director of the NYU Skin & Cancer Unit, she oversees cutting-edge treatments and clinical trials for hair and scalp disorders. Her patient-centered approach combines the latest research with personalized care.

Academic Impact

With over 215 publications and 3,000 citations, Dr. Lo Sicco's research has significantly advanced the understanding and treatment of hair loss conditions affecting women.

Dr. Antonella Tosti, MD

Fredric Brandt Endowed Professor of Dermatology and Cutaneous Surgery, University of Miami

Founded World's First Hair Clinic in 1982

1000+ Publications h-index 77 30 Books

One of the world's most cited hair experts.

Learn More +

Dr. Antonella Tosti, MD

Fredric Brandt Endowed Professor

World's First Hair Clinic

Dr. Tosti is Fredric Brandt Endowed Professor of Dermatology and Cutaneous Surgery at the University of Miami. She trained in Dermatology in Bologna, Italy—the oldest university in the world—and was full Professor of Dermatology in Bologna before moving to Miami in 2010. She started a clinic dedicated to hair disorders at the University of Bologna in 1982, the very first hair clinic in the world, as there were very few people interested in hair at that time.

Global Leadership & Recognition

President and founding member of the European Hair Research Society and American Hair Research Society. With over 1,000 publications and an h-index of 77, she is one of the most cited dermatologists in the world.

Expert partners compensated for their opinion and experience.

Data You Can See in the Mirror.

Real women, real change. Folly reduces hair shedding and helps thin hair look and feel fuller. Here's what you can expect when you commit for 3-6 months:

84% Reported improved hair health

81% Noticed fuller-looking hair

79% Saw less shedding

Results of a 300-person consumer perception study over four weeks.

Most Actives Die in Your Stomach. Ours Don’t.

Traditional gummies expose nutrients to high heat during manufacturing and harsh acid during digestion.

80%

Of unencapsulated nutrients never reach your follicles.

250%

Higher absorption with Folly Microspheres

100%

Potency retained through our "Cold-Fuse" process

Hair Thinning Has Many Causes. We Support Them All.

Hair health is shaped by hormones, stress, nutrition, and circulation. Folly’s 30+ ingredients target these root causes simultaneously.

Hormonal Balance & DHT

Helps reduce hrmone-related thinning.

Stress & Inflammation

Protects Follicles from internal stress.

Nutrient & Metabolic Support

Fill the gaps created by modern diets and GLP-1 use.

Structural & Collagen Support

Strengthen the hair shaft for maximum resilience.

Circulation & Activation

Boost microcirculation so nutrients actually reach the root.

Your 120-Day Transformation

  1. 14

    day
    PHASE 1

    First Results

    Your hair ist starting to heal from the inside

  2. 30

    day
    PHASE 2

    Visible Results

    Reduced shedding and improved scalp comfort.

  3. 60

    day
    PHASE 3

    Strengthening

    Stronger, shinier strands as nutrient levels stabilize.

  4. 90

    day
    PHASE 4

    New Growth

    Visible fullness and early signs of new growth.

  5. 4-6

    months
    PHASE 5

    Transformation

    Visibly thicker, denser-looking hair with consistent use.

Proven Safe. Proven Effective.

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3RD Party tested

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VEGAN FRIENDLY

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Gluten free

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Global Compliance

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"I created Folly after struggling with hair thinning and growing frustrated with pill solutions that were hard to stick to."

I'm a biotech engineer and was named to Forbes 30 Under 30 for Science in 2024. My work has focused on engineering compostable plastics that we applied to drug delivery systems.

When I started experiencing hair thinning, I tried the same solutions most people do. I took Nutrafol for about a year, but I struggled to stay consistent with the large capsules.

I started working on Folly to apply medical-grade encapsulation technology to a format people could actually stick with. The goal was simple: create something that is efficacious, easy to take, and genuinely enjoyable, so people can stay consistent long enough to see results.

301 reviews

The Daily Hair Growth Gummy

Clinically-effective microencapsulated nutrients for thicker, fuller hair. 3x better absorption.